Rooted in Family, Grown with Purpose
Raw Era is the signature brand of ''SIA Mushrooms Latvia'', a family-owned company with over 30 years of hands-on experience in harvesting, preparing, and supplying nature’s most powerful ingredients.
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What began with a father and son handpicking herbs in wild meadows has grown into a trusted international supplier - yet our values remain the same. We honour traditional knowledge, respect the rhythms of nature, and work with care to deliver pure, effective ingredients to those who seek health, balance, and vitality.
Our story
Our story begins not with factories or investors - but in fields, forests, and meadows, where healing herbs were gathered by hand, sun-dried on wooden racks, and prepared with care. In 2013, we took a bold step and founded ''SIA Mushrooms Latvia'' to transform decades of experience and love for nature into a trusted business. What began as a humble family venture has grown into a strong and reliable partner in the wholesale market of natural ingredients. We now work with a wide network of foragers and suppliers across Europe and beyond, while maintaining our hands-on approach to ensure the highest product quality.
Even as we’ve grown to serve clients across the globe, every batch of our ingredients is still reviewed, sorted, and cleaned by hand. We continue to blend traditional knowledge with modern quality standards, offering premium raw materials that support health, vitality, and long-term well-being.
The heart of Raw Era — a father-and-son team blending decades of wisdom with a shared passion for natural wellness.
What Guides Us
Respect for Nature
Every plant we work with is gathered with sustainability in mind, honoring nature’s cycles and preserving biodiversity.
Partnership Over Profit
Our clients are not just customers - they’re collaborators. We grow by helping you grow.
Hands-On Quality
We sort, clean, and process each batch by hand - not just for tradition’s sake, but because we believe people make the best quality decisions.
Transparency & Trust
We offer clean, honest ingredients - always traceable, never compromised.
Our mission is to help people live healthier, more balanced lives - by sharing the healing power of nature’s purest, most effective ingredients.
What is Raw Era?
Raw Era is more than a label - it's our voice in a growing conversation about health, nature, and conscious living.
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Raw Era brand was created to share a carefully selected collection of our most loved natural ingredients - offered in formats ready for modern retail shelves and health-forward brands. Every product under the Raw Era name reflects not only our deep experience with herbs and mushrooms, but also our desire to make nature’s healing power more accessible, transparent, and trusted.
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Whether you're a wellness business, distributor, or retail brand, Raw Era is here to help you deliver natural products that people believe in - with clean design, honest sourcing, and no compromises.
